Select one of the age periods indicated on the timeline bar to see details of all events that took place during selected period.

In 1680, Pátio de Atafona, located in the former parish of Conceição Nova, changes its name to Pátio da "Serveja" (“Beer Patio”).

First Beer Brewery in Portugal

First brewery, supposedly named Real Fábrica de Cerveja e Genebra do Vale do Pereiro, is set up by the Frenchman, Claude Sauvinat. Dating from the same period, is the brewery in Rua Flor da Murta (now Rua de São Bento), also belonging to a Frenchman, Jacques Maillard.

Beer and fizzy drinks’ factories in Porto

Luso Thermal Baths

The Mealhada Town Council replaces the timber stalls, ordered to be built around the water spring by Dr. José António de Morais, by a masonry house, where today stands the Thermal Spa’s ‘Buvette’. This small house was originally “(...) a 5x5m square, 2.3m high up to the eaves. It was divided into a cross by wooden partitions, into four equal parts. In each of these there was a bath and a wooden floor board.”

Sociedade para o Melhoramento dos Banhos de Luso

“Sociedade para o Melhoramento dos Banhos de Luso” is founded on August 25, at the initiative of Dr. António Augusto da Costa Simões, Dr. Francisco António Diniz and Alexandre Assis Leão.

Melhoramento dos Banhos de Luso Royal Charter

The statutes of Sociedade Para o Melhoramento dos Banhos de Luso are approved and confirmed by Royal Charter. The company’s share capital of 3.000$000 réis and “(...) is represented by three hundred shares of 10$000 réis each...”

Fábrica de Cerveja Jansen

In 1855, the plant belonging to the company Michael Gerards & Ca. starts production in Rua do Tesouro Velho. Later on, it is transferred to an area that is part of the Casa de Bragança property in Rua do Tesouro Velho and Rua do Alecrim, rented out to the Danish citizen, John Henri Jansen and the brewery changes its name to Fábrica de Cerveja Jansen.

3 920 litres of Água de Luso sold to thermal bath users

“(...) In addition to the water drunk in the facilities, the amount of water sold outside totalled 3 920 litres during the festive season”.

Água Termal de Luso is recognised as an excellent table water: “(...) in sum, given that ‘água thermal de Luso’ is excellent, it has a long and prosperous future in terms of internal consumption”.

Breweries in Lisbon

By 1883, there are six breweries in Lisbon in fierce competition, going as far as agreeing on sale prices and conditions. Maximiliano Schrerk and Frederico Vinchtel Forman set up a company in Porto, and build their brewery in Rua da Piedosa.

Companhia União Fabril Portuense

By 1890, seven fizzy drinks, liqueur, cognac and beer breweries merge to form Companhia União Fabril Portuense.

Água Termal de Luso sold to the general public for the first time

Concession Permit no. 112 is granted on 17/05/1894 to Sociedade para o Melhoramento dos Banhos de Luso for the thermal waters’ operation. Água Termal de Luso sold to the public for the first time.

New Banhos Luso Equipment

The management of Sociedade Para o Melhoramento dos Banhos de Luso purchases “(...) special machines for washing, filling and inserting stoppers in bottles … so that water reaches consumers’ hands in its purest state and inspiring its well-deserved trust.”

Companhia Portuguesa de Cervejas

Incorporation of Companhia Portuguesa de Cervejas with Fábrica Leão as one of its shareholders.

New building for Água Termal de Luso bottling

A new building is built next to the Thermal Facilities for installation of a “(...) disinfection chamber … to disinfect large bottles, bottles and respective stoppers, seals, capsules and labels”. During project stage, this new building was expanded to be also used for bottling Água Termal de Luso.

Supplier of the Portuguese Royal Family

Água Castello became the Portuguese Royal Family’s favorite sparkling water brand. It is the only Mineral Water brand to be granted this charter.

Água Termal de Luso sales

Sales of Água Termal de Luso total 34 682 litres.

Extension of Água Termal de Luso bottling facilities

Built in 1904 next to the Thermal Bath for bottling Água Termal de Luso, the building is extended, and the previous 3 taps are replaced by a series of 7 taps to increase filling capacity.

Água Termal de Luso receives distinction award

Água Termal de Luso is awarded a gold medal at the Mineral Water Exhibition in Madrid.

Água Termal de Luso

Sales of Água Termal de Luso exceed one million litres.

New statutes of Sociedade da Água de Luso, S.A.R.L.

The new statutes of Sociedade da Água de Luso, S.A.R.L. are approved and published in “Diário do Governo” on December 22, replacing Sociedade Para o Melhoramento dos Banhos de Luso. An assistant full-time physician is appointed to manage and supervise water bottling. Bacteriologic tests of Água Termal de Luso are carried out every three months.

Project for the new building of Água Termal de Luso.

The management of Sociedade da Água de Luso hires Dr. Oliveira Luses and Eng. Freire de Andrade to prepare the project for the new bottling building of Água Termal de Luso.

Fábrica da Estrela

Establishment of Sociedade de Cervejas Lda., followed by Companhia de Cervejas da Estrela, which requests the construction of Fábrica da Estrela.

Portuguese beer market

The Portuguese beer market is supplied by six companies: Portugália, Estrela, Companhia União Fabril Portuense, Companhia da Fábrica de Cerveja Jansen, Companhia de Cervejas de Coimbra and Fábrica de Cervejas Trindade, this last one established in 1836.

Beer industry

The national crisis, combined with the great World Depression, has a negative impact in brewing companies’ business.

New equipment in the facilities of Água Termal de Luso

Sales of Água Termal de Luso reach almost 2 million litres. Acquisition of new washing, filling and encapsulating machines.

Fábrica de Cervejas Trindade

The assets of Fábrica de Cervejas Trindade, including its beer house, are incorporated in SCC.

Sociedade Central de Cervejas’ production

Beer production by Sociedade Central de Cervejas totals 5.1 million litres.

Post World War II period

At the end of the agitated period after the Second World War, SCC’s Managing Board, chaired by Humberto Pelágio, begins a production and commercial development plan, which will be the embryo of the economic group Central de Cervejas.

Factory renewal

Through a public deed signed between SCC’s four shareholding brewers, the factory renewal plan is formalized.

SCC partners with Schweppes

SCC partners with Schweppes to sell its Tonic Water, Soda Water and Lemonade.

Schweppes

Launch of Schweppes Laranjada and Ginger Ale.

Pepsi Cola

Launch of Pepsi Cola, whose sale is suspended five days later by SCC.

Advertising campaign development

Faced with the economic crisis triggered by the onset of the hostilities in the Overseas Territories, with a negative impact on beer sales, SCC develops intense advertising campaigns.

Prior Velho

Company’s management buys land plot in Quinta do Prior Velho to build a warehouse to store Água Termal de Luso in the Lisbon area. Water sales services are also relocated to this warehouse.

Água de Luso new bottling facilities

The remarkable increase in Água Termal de Luso sales, which totaled 9 million litres at the end of the year, calls for the urgent need to create better bottling conditions. Thus the beginning of construction of the new facilities in Sítio dos Moinhos.

Água Termal de Luso Sales 

Sales of Água Termal de Luso exceed six million litres.

Beer brewing

Beer brewing increases to 50 million litres, representing a 61% growth in relation to 1960.

Cergal, Copeja and Imperial

The industrial conditioning policy, in force since 1931, comes to an end. New breweries are authorized to operate as is the case of Cergal – Cervejas de Portugal, SARL, Copeja, in Santarém (producing the beer brand, Clock) and Imperial, in Loulé, producing the beer brand, Marina.

Água Termal de Luso Sales

Thanks to the new bottling system, sales of Água Termal de Luso exceed 17 million litres after one year in operation. According to documents from that period, Água Termal de Luso resumes its leading position in the bottled water market in Portugal.

Água Termal de Luso Sales

Sales of Água Termal de Luso reach 23 million litres.

Carlsberg

SCC signs an agreement with "Carlsberg AS" for the production and sale of its Carlsberg beer.

Other important milestones:

* Warehouse in Porto begins operating.

* Companhia de Cervejas de Coimbra increases production capacity to 10 million litres.

Replacement of Água de Luso wood crates by plastic ones

Several investments are made in Água de Luso Industrial Plant: reconversion of wood crates into plastic ones, storage space extension, new machinery acquisition, launch of light one-way glass bottles (exports market), ground investigation and drilling to increase Água de Luso flow.

Incorporation of Parfil

SCC’s major shareholders decide to set up Parfil – Sociedade de Gestão de Participações Financeiras to manage its shareholdings in other companies, including those of the brewery itself. The share capital is increased to 550 million escudos, and the Company’s shares are for the first time offered to public subscription. Of the 250 000 new shares, 5 000 (representative of 0.9% of the capital) are for employees and 50 000 (9.1% of the capital) are sold to the public in general. Parfil keeps 60%, Portugália 12.6%, Estrela 12.6%, Coimbra 3%, and Jansen 1.8%.

Água de Luso sales growth

Água Termal de Luso sales exceed 33 million litres, in other words, ten million litres more than in the previous year. Business restructuring planned in 1970 with Central de Cervejas is also completed, meaning that the area of Porto and the section north of the Douro River are now fully covered.

Água Termal de Luso sales expansion

To keep up with Água Termal de Luso sales growth it is necessary to drill another borehole within the perimeter of the thermal baths, at a depth of 40/50 meters, northwest of the thermal spring.

Água Termal de Luso and Beer Sales

Sales of Água Termal de Luso with water from the new borehole exceed 43 million litres.

In 1975 SCC sells 185 million litres of beer.

Catujal plant

Soft drink production is transferred from Vialonga to the recently opened Catujal plant.

SCC is nationalized

As per recommendation of the Revolution Committee the State becomes involved in the Company’s management, with the appointment of an Administrative Committee on March 21. On August 30, SCC is nationalized.

Silva Nunes

Beer Sector Restructuring

Beer Sector Restructuring Committee appointment.

Angolan Government confiscates Cuca on May 26 of this year.

Pepsi-Cola

Pepsi Cola drinks available in the market again.

Government reinforces Centralcer’s equity capital

The Government decides to reinforce the equity capital of Centralcer – Central de Cervejas, EP granting it a first instalment of 196 500 million escudos of an approved total of 940 million escudos.

Packaging materials policy

The Company introduces returnable packaging materials policy.

Factory in Catujal

Soft drinks factory in Catujal is shut down and production moves to Belas.

Cergal Deferred Sales Tax

The previously agreed four-instalment Sales Tax deferred payment, by former Cergal, is cancelled and subject to a fine.

Capital injection previously agreed by the Government, in the amount of 229 250 million escudos, is not granted.

Launch of Água de Luso PVC bottle

Sales of Água Mineral de Luso record highest growth to date, thanks to the contribution of the 1.5-litre one-way PVC (polycarbonate vinyl) bottle, exceeding all sales forecasts.

The company’s first package in this new material, an alternative to traditional glass, leads to contracts signed with the package-producing company, Aquapak, owned by Logoplaste group.

Água de Luso price regime

On February 13, Decrees 144/77 of March 19 and 244/79 of May 28 are revoked by Decree 179/81 of the Secretary of State for Commerce, so that Mineral-Medicinal and Table Waters are no longer subject to the maximum price regime and instead to the reported sales price.

Investments in Água de Luso Industrial Plant

A number of complex and major works are carried out in Água de Luso Industrial Plant, including earth works, construction of support walls, creation of access and circulation roads, glass bottle and broken glass reception banks, construction of division for packaging producer (Aquapak), general maintenance workshops (for forklift repair) and construction of a building reserved for social purposes (changing rooms, cafeteria with lounge, medical facilities and offices for Occupational Doctor and Social Workers).

Board of Sociedade da Água de Luso, S.A. assigns Geoestudos the study of Água Mineral de Luso’s aquifer.

Government’s support to Centralcer

Government’s support agreed to be given the Company in 1978 not yet granted. The signing of another agreement with the Government, also planned since 1980 for the economic and financial recovery of Centralcer – Central de Cervejas, EP also not fulfilled. Considering this scenario, the Company has only one solution left: it must resort to a bank loan to overcome fund shortage.

Launch of 5-litre Água de Luso bottle

As a great alternative to glass, the new 5-litre returnable bottle called “Makrolon” is launched. It is light, resistant and technologically advanced.

- Água Mineral de Luso sales exceed 100 million litres.

Green-Sands Production

Centralcer – Central de Cervejas, EP signs a contract with the Dutch brewery, HEINEKEN®, for the production of a new beverage called GREEN-SANDS®.

Launch of Pilsner JANSEN®, celebrating Fábrica JANSEN®'s 130 years of brewing.

New Product Launch

Launch of Carlsberg Pilsener and Carlsberg's Tonic Water as well as a new soft drink brand - STAR ®, an orange juice, lemonade and fizzy lime-lemon drink.

Schweppes agreement

The agreement with Schweppes finishes and SCC ceases to sell its products.

CERIS - Empresa de Cervejas de Cabo Verde

Centralcer – Central de Cervejas, EP acquires a shareholding in CERIS (Empresa de Cervejas de Cabo Verde).

Centralcer – Central de Cervejas, EP’s accumulated losses amount to 2.7 billion escudos, not only on account of the above mentioned facts, but also due to the Portuguese economic crisis, in general, and the beer industry, in particular. The Company proceeds to the first stage of reconversion of short term borrowed funds into medium/long term debt and consolidates 2.5 billion escudos of short-term liabilities issuing a 1 billion Escudos bond loan.

Água Mineral de Luso Sales

Água Mineral de Luso sales total 116 million litres

Central de Cervejas Pension Fund

Company sets up a Pension Fund for its employees.

Central de Cervejas restructuring

The new Board of Directors, chaired by Morais Barroco, proceeds to the Company’s restructuring, particularly focused on Sales, elaborating a modernization plan with impact on the industrial and administrative areas.

Água de Luso 0.33-litre bottle

First Água Mineral de Luso non-returnable 0.33-litre PVC bottle launched in the market.

Centralcer: Economic and financial situation

Government announces its intention to privatize 100% of the Company’s capital.

Turnaround in the Company’s economic and financial situation. Sales shoot up and Sagres consolidates its market leadership, with a share of 45%. The implemented rationalization and productivity programs begin to bear fruit, with net profits for the year totaling 929 million escudos, that is, 91% more than in 1988. Centralcer – Central de Cervejas, EP launches 8 billion escudos investment program, to be carried out until 1992, to promote modernization and productivity.

Centralcer Privatization

The Company’s capital is totally privatized. This is the first 100% privatization operation ever performed in Portugal. Bavaria Group acquires a shareholding in Centralcer – Central de Cervejas, S.A. and becomes one of its major shareholders.

Sagres 50^th anniversary

Sagres celebrates its 50^th anniversary.

Centralcer’s restructuring

Following the Company’s privatization, a restructuring and modernization program is implemented, the aim of which is to achieve competition and quality levels adequate with those in the European community market.

New Água Mineral de Luso 5-litre bottle

To recover part of the market share lost with the launch of the returnable bottle Makrolon, a new non-returnable Água Mineral de Luso 5-litre PVC bottle is launched.

Works begin in Água de Luso Industrial Plant, which include extension of the factory building for silo installation, thus increasing 5-litre PVC bottle storage space.

Central de Cervejas Restructures its Distribution Network

Distribution network restructuring, opting for an outsourced service. Combined with the industrial area’s modernization and new outsourced distribution, the company needs considerable financing and resorts to bank loans.

Concession to operate Água Mineral de Luso

On July 20, a concession agreement is signed between Água Mineral de Luso and the Portuguese State through the Ministry of Industry and Energy and Sociedade da Água de Luso, the extract of which was published in Diário da República no. 229, III series dated 29/09/93.

Água de Luso: “Water Purity and Quality”

Investment required in marketing campaigns, whose success is reflected in the different prizes awarded to the brand. A specific image of Água de Luso is effectively conveyed: “Water Purity and Quality”.

National Football League

Central de Cervejas starts sponsoring the National Football League.

JANSEN® sem álcool

Launch of the non-alcoholic Jansen beer.

Certification

NP ISO 9002 certification of Água Mineral Natural de Luso awarded by the Portuguese Quality Institute.

SCC’s head office

The Board of Directors as well as the administrative and financial services are transferred from the head office, in Lisbon, (Av. Almirante Reis, 115), to Vialonga.

BUDWEISER®

BUDWEISER® now sold by Central de Cervejas

Imperial Beer

IMPERIAL® beer is re-launched in the market.

Customer Service Line

With the aim of fully satisfying its customers and convinced that things can be improved at all levels, Central de Cervejas implements a new phone service to handle customer complaints.

Keg Line

The Company develops an innovative project involving the extension/modernization of its Keg Line, enabling it to respond to market needs and guarantee better product control.

Água de Luso 0.5-litre bottle

First non-returnable Água Mineral de Luso 0.5-litre bottle launched in the market.

Bond loan

The Company finances itself through a bond loan in the amount of 9 billion escudos for a five- year period, which enables it to convert its short-term debt into long-term debt and to adapt its financial structure to the business’s needs.

Belas factory

Pursuing the industrial concentration policy, the Belas soft drinks’ factory is transferred to Vialonga.

Vialonga self-supply

Drilling of water boreholes in the plot around Vialonga factory for self-supply.

New Água de Luso packages

Água de Luso 1.5 litre, 0.5 litre and 0.33 litre PVC packages replaced by new PET packages, benefitting the image of Água Mineral Natural de Luso for its crystallinity, shock resistance and environmental protection.

Launch of 0.75 litre Luso Sport Pack bottle and 5 litre Água de Luso PET bottle

The 0.75 litre Sport Pack Luso bottle is launched in the market during Estoril Open.

The 5 litre Água de Luso PET bottle is launched at the end of May.

CICER

Central de Cervejas sells its shareholding in CICER (Companhia Industrial de Cervejas e Refrigerantes da Guiné-Bissau, Lda).

Prior Velho Warehouse is shut down

To make the most of the Company’s existing synergies and improve its efficiency and profitability, sales services are concentrated in Vialonga. The warehouse in Prior Velho and Porto are shut down.

Customer Service Hotline

During 1998, the Company generates enough funds to finance its business and investments, allowing it to reduce 1.9 billion escudos of its debt. Central de Cervejas extends its Customer Service Hotline with a new Toll Free Number - 800 20 17 71 – written on the labels of all its beer brands, water and soft drinks, thus assisting thousands of Portuguese consumers.

Central de Cervejas financial restructuring

During 1998, the Company generates enough funds to finance its business and investments, allowing it to reduce 1.9 billion escudos of its debt.

To conclude its financial restructuring, Central de Cervejas issues two Negotiable Paper programs of 1 and 2 billion escudos, resulting from the conversion of short-term debt into medium/long term debt.

Launch of Luso Ice Cubes

Sociedade da Água de Luso launches “Gelo Luso” (Luso ice cubes) packed in boxes of 36 cubes.

Waste Water Pre-Treatment Station

The construction of a Waste Water Pre-Treatment Station illustrates the importance which Central de Cervejas gives to environmental preservation. This Project will be complemented by a Waste Water Treatment Station to be built at the Vialonga Plant.

The Bavaria Group sold its shareholding in Central de Cervejas to Parfil, a group of Portuguese companies, formed by Portugália, BES, Fundação Bissaya Barreto, Olinveste and Fundação Oriente, which took over the Company’s management in April.

Água de Luso, a “Certified Product”

Sociedade da Água de Luso, S.A. (SAL) submitted its application for obtaining the “Certified Product” brand in February 1999. It is the first water brand to go ahead with this challenge. On April 2000, SAL received the license to use the Certified Water Brand logo on its products.

Scottish & Newcastle acquire shareholding in Central de Cervejas capital

Later in the year, an agreement was signed between Parfil and Scottish & Newcastle, one of the largest European brewers, according to which the latter acquired a 49% shareholding in Central de Cervejas.

“Ajudar. Tão natural como a sua sede.”

In partnership with OIKOS, Água de Luso launched the campaign, “Ajudar. Tão natural como a sua sede (Volunteer. Just as natural as quenching your thirst.)” the first of this kind in the Iberian Peninsula, consisting in the donation of 1$00 for each litre of Água de Luso. These funds will be used in the construction of drinking water wells in Mozambique.

Água de Luso, a “Melhor Água do Ano”

Selected among the top 100 consumer good brands, renowned for their prestige and quality, Água de Luso was voted “Best Water of the Year” by Lifestyle Europe.

Company changes corporate name

At the end of 2001, the group of companies to which Central de Cervejas belongs was restructured, and after its merger with another four companies in the Group, a new company is formed called, Central Control, which directly or indirectly owns all its share capital. After the merger, the new entity adopted the name SCC - Sociedade Central de Cervejas, SA and its head office was transferred to Vialonga.

SAL’s 150^th anniversary

Sociedade Água de Luso celebrates its 150^th anniversary this year.

Pipelines from Luso to Cruzeiro

Conclusion of 4km pipeline installation connecting Luso to Cruzeiro, allowing for transfer of Água Mineral Natural Luso between the two sites.

Scottish & Newcastle

Scottish & Newcastle acquires 100% of Sociedade Central de Cervejas’ share capital.

Água de Luso bottled at the Cruzeiro plant

Água de Luso starts being bottled at the Cruzeiro plant thanks to the new pipeline infrastructure connecting Luso and Cruzeiro plants.

National Football Team

Sagres reinforces its support to the National Football Team, the brand’s oldest sponsored entity.

Angola

SCC starts producing Sagres beer in Angola.

Following the merger and consequent structural simplification, the company adopts the name Sociedade Central de Cervejas e Bebidas, confirming its new position as a company dedicated to the production and distribution of various drinks and not only beer.

The Vialonga co-generation plant is inaugurated, representing an investment of around 5 million Euros, a unique case in national industry, placing SCC at the forefront of industrial modernity.

FOSTER’S® beer

Vialonga brewery authorized to produce FOSTER’S® beer for the Iberian market.

New product launch

The 75cl SAGRES BOHEMIA and new Luso Fresh flavors (Orange-Raspberry and Peach-Pineapple) are launched in March.

Formas Luso

Formas Luso voted Product of the Year 2007.

Central de Cervejas acquisition by HEINEKEN

In 2007, following the consortium set up between Carlsberg and Heineken, a takeover bid was made for the acquisition of the Scottish & Newcastle Group. As a result of the negotiations, Heineken acquired and took over control of Sociedade Central de Cervejas e Bebidas (SCC) on April 29, 2008, following the conclusion of the Consortium’s acquisition of Scottish & Newcastle (S&N). This consortium was dissolved after the deal was completed and the traditional healthy relationship between both groups remained untouched.

New Água de Luso line

Construction of new aseptic Água de Luso Bottling Line.

Sagres beer is market leader

In October and November 2008 Sagres was leading brand in the domestic beer sector, a historic achievement after 20 years. Likewise, it also ranked first in the domestic market in volume and value, both in the hospitality and major distribution channels.

Cruzeiro Plant

Extension of Cruzeiro plant, with construction of a new production and bottling unit corresponding to a 17 million Euro investment.

Certifications

In April 2008 and following the efforts undertaken by the Company, SCC’s Vialonga facilities were awarded the Environmental License by the Portuguese Agency for the Environment, mandatory for large dimension industries, which will remain in force until 2013. APCER also granted SCC- Vialonga, the Environmental Certification in accordance with the NP EN ISO 14001 standard. This certificate is valid for 3 years, the Company being subject to annual monitoring and follow-up. The Environmental Certification granted by an external entity, confirms the Company’s capacity and competence to implement the best and most adequate environmental management practices, the use of the best and most cost-effective available technologies and continuous improvement of procedures and behaviors.

Cerveja Sagres voted Most Trusted Brand

In February and for the third consecutive year, SAGRES® brand is voted Most Trusted Brand 2009. Reader’s Digest is responsible for the study “Most Trusted Brand”, which had its ninth consecutive edition in 2009 and distinguishes the most trusted brands by the Portuguese.

Água Castello Finna

Launch of democratic version of Castello, Água Castello Finna.

Luso Casino

Luso Casino opens its doors for the community and public who, subject to previously agreed conditions, may host their events in its premises.

Students Pack

New contents added to SCC's institutional site in July, named Students Pack, especially designed to answer students’ requests.

20-litre Sagres Keg

In 2009 SAGRES® once again surprises consumers, this time with the launch of new products: the 20-litre keg for the hospitality channel, especially convenient for establishments with high keg rotation.

Guinness

Central de Cervejas becomes GUINNESS® official distributor in Portugal, adding another brand to its portfolio.

Cerveja Sagres distinguished at Monde Selection

SAGRES® beer is again distinguished at Monde Selection 2009, winning five Gold Medals for the five applications submitted in the beer category.

Ritmo Luso award-winner

RITMO LUSO® was distinguished as Distribution Master in the non-alcoholic drinks’ category at the 18^th edition of the Distribution Masters competition, an initiative organized by the magazine “Distribuição”.

RITMO LUSO® Kiwi e Limão (Kiwi & Lemon), Formas Luso Natural and Maçã Verde e Framboesa (Green Apple & Raspberry) are prizewinners at Monde Selection 2009.

Ritmo Luso distinguished at “Product of the Year” awards

RITMO LUSO® included in Central de Cervejas e Bebidas’ Functional Drinks Category, was distinguished as one of the most innovative products in the market. The fifth edition of the “Product of the Year” Marketing and Innovation Awards, organized by Peres & Partners, distinguished the 42 most innovative products, divided among five major categories: Food & Drinks; Personal Hygiene & Care; Home Cleaning & Maintenance; Parapharmacy; and Home & Houseware, all of which will be entitled to use the logo “Product of the Year” on their goods for one year.

Monde Selection

Água de Luso is awarded the Grand Gold Medal at Monde Selection 2010 competition.

Termas de Luso

A new chapter opens in the history of the Luso Thermal Spa, with the official inauguration of its classic thermal bath facilities and website launch.

Launch of Fundação Luso’s website.

“Product of the Year” Marketing Innovation Awards

Sociedade Central de Cervejas e Bebidas’ 5-litre Sagres keg was elected by consumers as one of the most innovative products in the market during the 6^th edition of the “Product of the Year” Marketing Innovation Awards, more specifically in the Special Beer category.

Monde Selection de la Qualité

Sagres beer is again distinguished for its high quality at the 2010 edition of the prestigious Monde Selection de la Qualité competition, winning 3 gold medals (Sagres Branca, Sagres Bohemia and Sagres Zero) and 1 Grand Gold Medal (Sagres Preta) in the 4 applications submitted to the contest.

Marketeer Awards

Sagres wins Marketeer Awards 2010 in the Large Consumption category.

Distribution Masters

The 5-litre Sagres keg is distinguished with the Distribution Masters 2010 award in the alcoholic beverages category, at the 19^th edition of Distribution Masters.

Green Action Award

SCC’s “Our Commitment” project wins Green Action Award at the 2010 Green Festival.

Reader’s Digest Trusted Brands

Sagres and Luso receive Reader's Digest Most Trusted Brands Award 2011. This is the fifth consecutive time that Sagres receives this award in the Beer category, while Luso receives it for the second consecutive time in the Bottled Water category.

Sagres and Luso World

Central de Cervejas repositions and renames its Exports area to Sagres and Luso World (SLW).

Brands’ Magnetic Fields

In March 2011, the results of the 4^th edition of the Brands’ Magnetic Fields were made public. In their respective categories, Luso and Sagres were considered by the Portuguese as the most magnetic brands in 2010.

Ritmo Luso

In May RITMO LUSO® launches a new limited summer edition, Lemon Balm & Mint.

Monde Selection de la Qualité

Água de Luso®, the leading Portuguese bottled natural mineral water, is awarded for the second  consecutive year the Grand Gold Medal, the highest distinction at the prestigious Monde Selection de la Qualité.

Monde Selection de la Qualité

SAGRES® beer was yet again distinguished for its undeniable quality at the 2011 edition of the prestigious Monde Selection de la Qualité competition, wining another three Gold Medals. In addition to this, Sagres was also awarded the International High Quality Trophy 2011, the most prestigious distinction in this competition and only given to beers which have won Grand Gold Medals and Gold Medals for three consecutive years. By winning another Gold Medal, SAGRES® Branca (Lager) now has a total of 12 Gold Medals won at this important and celebrated international competition. SAGRES BOHEMIA® was also awarded a Gold Medal for the sixth consecutive year, making it the only Portuguese gourmet beer ever to attain this level of recognition. SAGRES® Preta (Stout) was also awarded a Gold Medal at the Monde Selection de la Qualité competition, attesting the beer’s excellence and quality.

Sagres 1 Litro

A Sociedade Central de Cervejas e Bebidas lança no mercado a nova garrafa de cerveja SAGRES® 1 Litro.

Green Coolers

Various SCC beer brands introduce the new Green Coolers, with low environmental impact and consuming up to 38% less energy than the previous standard coolers.

Sagres Mini Zero

SAGRES® beer launches one more innovation in the mini bottle format, SAGRES mini® Zer0 (alcohol free).

Joi, new visual identity

The brand JOI® presents a refreshed visual design and a new fruit flavored Entertainment claim!

Água de Luso distinguished by DECO

A study undertaken by DECO (Portuguese Association for Consumer Protection) on bottled waters places Água de LUSO® in the top position in terms of its global quality in the still water category.

Sagres Festa

SAGRES® beer launches Sagres Festa, a limited edition which promises to celebrate and liven up the summer.

Distribution in Cape Verde

In July, SAGRES® and Água de LUSO® officialize partnership with Tecnicil Indústria, signing an agreement for these products’ distribution and exclusive sale in Cape Verde.

Sub 00

SAGRES® once again innovates with the launch of a new draught beer tower, dispensing cooler beer thanks to its modern Sub 00 system.

25cl Sagres Panaché

The 25cl SAGRES Panaché® format is launched in August, and CERGAL® beer is now available in the Angolan market.

APCER awards certification

APCER awards Central de Cervejas and Sociedade da Água de Luso’s Food Safety Management System ISO 22000 certification.

Guinness Original

GUINNESS®, the world’s top selling stout, distributed in the Portuguese market by SCC, launches the new GUINNESS Original® in Portugal.

Volunteering Guide

In 2011, European Year of Volunteering, SCC publishes its own Volunteering Guide. ”Our Commitment … with Volunteering” aims to commit and engage the company’s internal staff in community volunteering activities aligned with the values and principles of the Company’s Social Responsibility Policy.

Duke of Bragança

Invited by Sociedade Central de Cervejas e Bebidas, the Duke of Bragança visited SCC’s Vialonga brewery.

Awards

Água de LUSO® and SAGRES® beer were Spontaneous Notoriety winners at the 2^nd edition of the guide "Marcas que Marcam”.

Central de Cervejas is awarded Sapo Grand Prize for its SAGRES PRETA CHOCOLATE® “Somos Gulosos” website, at a ceremony which distinguishes the best digital communication works.

Rock-in-Rio 2012

HEINEKEN®, a premium beer brand in SCC’s portfolio, is the official sponsor of Rock-in-Rio Lisbon 2012.

LUSO DE FRUTA® Maçã

Água de LUSO® launches new apple-flavored LUSO DE FRUTA®, an addition to its existing flavor range: lemon, red berries and passion fruit.

Heineken Skyfall and Champions’ League

HEINEKEN® extends its partnership with James Bond in the new film “SKYFALL”.

HEINEKEN® invites Portuguese consumers to Champions’ League final in Munich.

Luso and Portuguese Athletics Federation

Água de LUSO® becomes the official sponsor of the Portuguese Athletics Federation.

Luso Fruta Product of the Year

LUSO DE FRUTA®, the innovative drink produced by Água de LUSO® and part of the drinks’ portfolio of Sociedade Central de Cervejas e Bebidas, was nominated as Product of the Year by Portuguese consumers at the 8^th edition of the Product of the Year Marketing Innovation Awards in the fruit-flavored waters’ category.

Trusted Brands

Cerveja SAGRES® and Água de LUSO® once again distinguished with Reader's Digest Most Trusted Brands award.

Água de Luso and LIDL Solidarity Campaign

Água de LUSO® and LIDL Solidarity Campaign raises 25 000 Euros which are donated to Cáritas Portuguesa.

Fundação Luso Awareness-raising action

Fundação Luso raises Community’s awareness to the importance of preserving Água de LUSO®’s natural reserves.

ZON and SCC Partnership

Zon and Central de Cervejas partner again with the Portuguese Cardiology Foundation to support Heart Month.

PET reduction

Água de LUSO® once again reduces PET amount used in its packaging materials.

Monde Selection

SAGRES BOHEMIA® was again distinguished for its superb quality at the 2012 edition of the prestigious competition Monde Selection de la Qualité, winning a gold medal for the seventh consecutive year.

For the third consecutive year, Água de LUSO® the top selling natural mineral water in the bottled water segment, was awarded a Grand Gold Medal, the highest distinction granted by the prestigious competition, Monde Selection de la Qualité.

"Make a Wish”

As part of its Corporate Social Responsibility Policy, SCC once again helps the "Make a Wish" foundation to fulfil the wishes of children and young people with life threatening diseases.

National Team support campaign

In April Sagres launches new advertising campaign to support the National Team for Euro 2012. Featuring in this new campaign are famous names like Paulo Bento, Jani Gabriel, Rita Andrade and Os Azeitonas.

"Sagres TV"

Sagres launches innovative website called “Sagres TV”, to reinforce the brand’s closeness to its Consumers.

Collectors’ Meeting

CELCE (Club Español de Coleccionismo Cervecero) chooses Portugal and SCC for its annual convention, this year celebrating its 25^th anniversary.

Rock-in-Rio Award

Heineken Beer, a premium brand in the portfolio of the Sociedade Central de Cervejas e Bebidas, was the winner of the Rock in Rio Sustainable Attitude – Partners contest in the Suppliers category.

New differentiated refrigerating equipment

Sagres beer has yet again innovated with the launch of new differentiated refrigerating equipment, available only to its hospitality channel clients. These new devices have a lower environmental impact, as they enable to cut down energy consumption up to 45% in comparison to the ones currently used in the market.

Heineken reinforces commitment with sustainability

Heineken beer, the official beer of Rock in Rio Lisbon 2012, will be encouraging visitors to drop their empty cups at Heineken Green Rocks for recycling during the World’s greatest music and entertainment event. This is part of this premium beer brand’s international commitment with social responsibility and environmental sustainability.

Setúbal Terraces

Sagres beer and AHRESP, Associação da Hotelaria, Restauração e Similares de Portugal (Portuguese National Association of Food and Beverages) in a partnership with the Setúbal Town Hall have just inaugurated nine new restaurant and bar outdoor eating areas in the rehabilitated sections of Avenida Luísa Todi and neighboring areas.

Beer Museum inauguration

Inauguration of the Beer Museum, consisting of a museum and brewery. SCC contributed by lending part of its collection pieces.

Distribution Masters: Luso de Fruta

Luso de Fruta is distinguished at the 21^st edition of Distribution Masters in the Water product category.

Sustainability Report

SCC/SAL publishes and discloses its 2011 Sustainability Report, the format and contents of which are aligned with the Brewing a Better Future Program, defined by the HEINEKEN Group, and with our own Corporate Social Responsibility policy.

Formas Luso and Ritmo Luso new image

Functional waters Formas Luso and Ritmo Luso, produced by Sociedade da Água do Luso, have just refreshed their image to reinforce their market position and relationship with Consumers.

Confraria da Cerveja (Beer Brotherhood)

The city of Coimbra hosted the 10^th Beer Brotherhood Enthronement Ceremony.

New James Bond film, “SKYFALL™”

HEINEKEN®, world leading brand in the premium beer segment, launches TV campaign in Portugal based on new James Bond film, “SKYFALL™”, premièred in Portugal on October 26. Featuring in this advertising campaign, also shown in cinemas across the country, is Daniel Craig and Bérénice Marlohe in an atmosphere of great adventure. It also included Heineken®'s innovative global campaign, “Crack the Case”.

Sagres beer - Angola

SAGRES® reinforces its focus in Angola with the launch of the Sagres Mini ® Can.

GreenFest

For the fifth consecutive year, SCC and its brands were present at GreenFest held at Centro de Congressos do Estoril between September 26 and 30. GreenFest is the largest sustainability event held in the country and celebrates the best that is done in three different areas: economy, social and the environment.

Sagres Mini – new campaign in Angola

SAGRES® beer launches new campaign on various communication platforms in the Angolan market to reinforce Sagres Mini®'s position. The campaign's protagonist is the Angolan Calado Show and its slogan is “Show de Frescura”. The campaign was carried out on TV, radio, outdoors, digital media and POS.

NSDU purchase SODICEL

NSDU, part of SCC Group, announces agreement according to which it intends to purchase Sodicel’s beverage sales and distribution business. Sodicel is one of the largest beverage distributors for the hospitality channel, in Portugal, with the highest share of SCC drinks’ portfolio sales. Sodicel started its business as a distributor for SCC in 1959 in the district of Leiria, later on expanding its distribution network to different areas in the districts of Lisbon, Castelo Branco and Santarém.

Água de Luso and experimentadesign

Água de Luso and exprimentadesign inaugurate exhibition entitled “Pureza” (Purity), displaying the works of eight Portuguese authors, namely Álvaro Siza Vieira, João Luís Carrilho da Graça, Joana Vasconcelos, João Louro, Fernando Brízio, Miguel Vieira Baptista, Jorge Silva and Ricardo Mealha. The authors, from quite different artistic backgrounds, were invited to design their own interpretation of Água de Luso’s symbolic and historic heritage, the proceeds of which will revert to Abraço association. “Pureza”, the event which closes Água de Luso’s 160^th anniversary commemorations and marks the opening of the new temporary  premises of experimentadesign, takes the public on a journey to the future, forecasting what Água de Luso will look like 160 years from now.

Água de Luso Facebook and youtube channel

Água de LUSO®, a Natural Mineral Water and national leading brand in the bottled water segment, creates new Facebook page and Youtube channel to reinforce the brand's position among Consumers. The new platforms, created in the scope of the brand's 160^th anniversary, also reinforce Água de LUSO®'s digital communication.

Sagres beer Facebook page for the Angolan market

SAGRES® beer launches new Facebook page exclusive to the Angolan market, with the aim of reinforcing the brand's closeness to its Consumers. With this new launch, Sagres beer, leader in the domestic market, aims to consolidate its growing share in the Angolan market.

Alcoholic beverage sale and consumption regime

Cabinet approves new regime for the sale and consumption of alcoholic beverages in public places and in places open to the public. As "a public health measure, it seeks to create barriers to adolescent drinking, namely by raising the legal drinking age and corresponding sale prohibition, in line with the recommendations of the World's Health Organization». This diploma introduces "age limit differentiation", stipulating that only those 18 and above are allowed to buy and drink higher alcohol content beverages and spirits, while the legal age for buying and drinking wine and beer continues to be 16.

Trusted Brands

SAGRES®, top selling beer brand in Portugal, and Água de LUSO, leading brand in the domestic bottled waters’ market, once again deserved the Portuguese consumers’ trust, being distinguished by the Reader’s Digest 2013 edition as most “Trusted Brands”. These votes were cast by 12 000 subscribers, from a total of 85 000, who spontaneously answered a questionnaire which had an 8% response rate.

Merger

The Competition Authority Board decides not to oppose the merger between NSDU/Ativos SODICEL.

Protocol with the Vila Franca de Xira Town Hall

In the scope of its Corporate Social Responsibility, Sociedade Central de Cervejas e Bebidas (SCC) renews its protocol with the Vila Franca de Xira Town Hall (CMVFX) thus contributing to help the council's more impoverished families and social welfare associations. The total amount of the contribution is 100 000 Euros.

Cerveja Sagres and Joana Vasconcelos

SAGRES® beer teams up as sponsor of Joana Vasconcelos' largest individual exhibition, which opens to the public tomorrow at Palácio Nacional da Ajuda, in Lisbon. The exhibition, curated by Miguel Amado, will be held in the palace's former royal quarters and reflects the artist's work in the last decade, displaying some of her iconic works like A Noiva (The Bride), Coração Independente (Independent Heart) or Marilyn, side by side with some of her more recent works, like Lilicoptère, Perruque or War Games not previously shown in Portugal.

“Sagres Somos Futebol”

SAGRES®, the top selling beer brand in Portugal, developed a  campaign to launch its new communication platform in the football area called, “Sagres Somos Futebol”, which aims to reinforce the brand's support to the Portuguese populations'  favorite sport, celebrating the emotions of football parties.

New multimedia campaign: Cerveja Sagres

On May 17, Sagres beer, the leading beer brand in the domestic market, launched a new multimedia campaign that aims to reinforce the brand’s position as the Beer of all the Portuguese, whether living in Portugal or abroad.
The new campaign celebrates the pride we feel in the simple pleasures of Portuguese life, often only valued when we are abroad, including our beaches, sun, sea, gastronomy, sense of humor and, obviously, our Sagres beer.

Sagres beer and Água de Luso, symbols of Portugality

As symbols of Portugality, two of SCC's portfolio brands, Sagres beer and Água de Luso were selected as "the beer" and "the water" to be available at the Portuguese pavilion, the Cacilheiro (ferryboat) Trafaria Praia artistically recreated by Joana Vasconcelos for the Venice Art Biennale, which will be held between June 1 and November 24, 2013.

Água de Luso: silver label

Água de Luso, leading natural mineral water brand in the domestic market, continues to innovate with its recently launched silver label and capsule on its glass bottles (1L, 50cl, 25cl). With the aim of consolidating its premium position, it emphasizes the brand’s elegance and sophistication in the restaurant, hotel and bar segments. In addition to its renewed image, the label’s back contains an image of MALO CLINIC TERMAS LUSO, inviting consumers to visit its website and find out the benefits of this spa in the village of Luso.

Sociedade da Água de Luso Website

In July 2013, Sociedade da Água de Luso launches its corporate website.

National Football Team’s sponsorship renewal

In August 2013 Sagres beer announced the renewal of its sponsorship (started in 1993) to the National Football Team for another three years, in other words, for the 2013/2016 period.

Inauguration of second phase of Museu Castello

As part of its 115^th anniversary celebrations, the second phase of Museu Castello is inaugurated at the bottling plant in Pisões – Moura, with the exhibition “Fontes da Memória”.

Sagres beer brewed in Brazil

Sagres beer is now brewed in Brazil at the country’s HEINEKEN brewery for sales in Rio de Janeiro. Portugal’s favorite brand is positioned in the premium segment in a 600ml returnable format. It can be enjoyed in the city’s top “Botecos”, where consumers go and enjoy a good drink, snacks and socializing moments.

Trusted Brands 2015

For the 9^th consecutive time, SAGRES and LUSO receive Reader’s Digest Most Trusted Brands award 2015.

Luso Tea Manga

Luso Tea launches new Mango flavor, extending the existing range consisting of Lemon, Red Berries and Peach.

Distribution Master

Luso Tea is Distribution Master 2015 winner in the product category.

Monde Selection-Luso com Gás

Luso com Gás is awarded Gold Medal in the Monde Selection de la Qualité Competition, one of the most prestigious international quality competitions. This year’s annual awards ceremony will be taking place today, for the first time in Lisbon, in Pátio da Galé.

Luso com Gás 1-litre bottle

Luso com Gás launches new 1-litre bottle, the ideal format for groups.

Sagres Beer 75^th anniversary

Sagres beer publicly celebrated its 75^th anniversary at Pavilhão de Portugal, in Parque das Nações, in Lisbon. Over 400 guests and stakeholders commemorated this important date and toasted to the future of Sagres, launched in 1940 at the Portuguese World Exhibition.

New Sagres Beer Site

As it celebrates its 75^th anniversary Sagres beer, leading brand in the domestic market, launches a new totally renovated, current, intuitive and functional website, with the latest news and products in the Sagres universe.

Vialonga administrative building refurbishment

Refurbishment works were carried out at the Vialonga Brewery, which was inaugurated in 1968. The works were mostly performed in its administrative and social buildings, adapting the Company’s existing facilities to its current operational and cultural needs. Keeping the administrative building’s original exterior layout, the interior refurbishment project was quite extensive. The remodeled spaces reflect and promote modernity, without neglecting the history of the Company and its Brands, focusing on light and transparency, based on an open, easy, and multifunction communication and teamwork. 

Heineken UCL Beer Campaign

Heineken beer developed a global digital campaign featuring iconic UEFA Champions League players (UCL), among whom are former Portuguese players, Luís Figo and Deco. This campaign aims to encourage and invite consumers to enjoy this competition’s great games. The presence of former Portuguese players will certainly strengthen the brand's connection with the population.

Luso Fruta shows its new visual

The Luso Fruta brand shows its new visual identity, aiming to strengthen its position in the promotion of healthy lifestyles and surprising the Portuguese by keeping up with latest trends, always bringing something new and very natural to the market. The new graphic image, mostly in shades of green, aims to communicate the credentials and values that guide the brand: natural, modern, young, simple and trendy.  Available from today and highlighted in the various communication materials.

Trusted Brands 2016

SAGRES and LUSO once again receive Reader’s Digest Trusted Brands award. This is the tenth consecutive time that Cerveja Sagres is awarded in the Beer category, while Água de Luso receives it for the seventh consecutive time in the Table Water category. 

Luso com Gás Monde Selection

Luso com Gás, recently launched by Água de Luso in the sparkling water segment, was awarded a Gold Medal for the second consecutive year at Monde Selection de La Qualité Competition, one of the most prestigious international quality competitions. This reinforces and demonstrates Luso brand’s focus in the development of unique quality products.

"Água de Luso. Para os nossos filhos. O nosso melhor"

Água de Luso, a natural mineral water and leading bottled water brand in Portugal, launches new communication Campaign focused on families and the parent-children relationship under the motto: "Água de Luso. For our children, only the best", reinforcing its connection with families for over 160 years. The new campaign emphasizes that despite the setbacks of everyday life, all parents know that they are not perfect but always try to do their best for their children. And those who try their best, give Água de Luso!

Monde Selection 2016

Cerveja Sagres Branca and Sagres Bohemia have just seen their quality once again recognized, winning two more Gold Medals at the prestigious Monde Selection de La Qualité International Competition 2016. Cerveja Sagres Branca has so far won 19 Gold Medals, whereas Sagres Bohemia Beer received its 11^th consecutive Gold Medal.

Heineken®: Marketeer Awards 2016

For the second consecutive year Heineken® beer was the winner of the Marketeer Awards 2016, in the Fast-Moving Consumer Goods beverage category. 

"Sagres Gelada tem mais piada"

Sagres beer launches a new Summer Campaign under the motto "Ice cold Sagres is more fun", which through a humorous tone, aims to show different summer moments of conviviality and freshness among friends, either at home or in a bar, and present the new draught beer tower, Sagres Alaska.

Sagres Beer Nutritional Information

Sagres beer voluntarily took the initiative of providing its consumers nutritional information about its range of alcoholic beers on www.sagres.pt. This good practice follows a recommendation of the European Brewers and Sagres is the first Portuguese brand to do so.

New Sagres beer image

Celebrating the future, proud of its legacy and always alert to consumers’ current expectations, Sagres beer presented a new image. The new image reinforces the brand's DNA and Portugality, glorifying national labels and adding to its logo the expression "Since 1940", the year the brand was launched.

"Água de Luso. Para os nossos filhos. O nosso melhor"

Água de Luso, a natural mineral water and leading bottled water brand in Portugal, launches a multi-media campaign under the motto "Luso, for our children, only the best", simultaneously with the presentation of a new label design for its 1.5-litre bottle and launch of brand’s microsite.

Luso Thermal Spa

During a public ceremony held yesterday, the Luso Thermal Spa, operated under a concession by Sociedade Água de Luso and Grande Hotel de Luso, owned by Fundação Bissaya Barreto, it was agreed that the Spa’s management would be handed over to Grande Hotel de Luso, now offering a range of Health and Wellness services to all who seek the unique destination of Luso - Bussaco. 

"Luso Fruta é natural que combine"

Luso Fruta launches new multi-media campaign under the motto "Luso Fruta é natural que combine", which aims to present a new tasty and very refreshing combination – Luso Fruta Prickly Pear and Passion Fruit – as well as reinforce the brand’s unique healthy habits’ promoting character.

Luso achieves Reputational Excellence

The LUSO brand achieves Reputational Excellence in the domestic Portuguese market, according to the Global Repscore Pulse study undertaken by consulting company OnStrategy, in a universe of over 300 audited brands, with a score of 80 points. The Sagres brand and SCC were also rated with a Robust Reputation, obtaining a score of 73.98 and 73.38, respectively.

Monde Selection

Água de Luso, leader in the bottled water domestic market, received the Great Gold Medal for the eighth consecutive year, the highest award in the prestigious competition Monde Selection de la Qualité. Luso com Gás also received its 3^rd consecutive gold medal, as well as the International High Quality Trophy 2017.

New Luso com Gás Campaign

Luso com Gás presents a new communication campaign that values the best of what Serra do Bussaco has to offer and where the Brand "drinks" at its source. Under the motto "Bring the Serra to your life", Luso com Gás promotes contact with nature.

New Luso Fruta TV Campaign

Luso Fruta launches a new TV and digital campaign filmed at the source of Água de Luso, in Serra do Bussaco, which reinforces the credentials of the brands’ naturalness and unique character, along with the promotion of healthy lifestyles. "Luso Fruta é natural que combine" is the motto of the new Campaign.

Trusted Brands 2018

For the 12^th consecutive year Sagres beer is elected "Trusted Brand 2018" in the Beer category by 71% of voters. In the Table Water category, Água de Luso is elected for the 9^th consecutive year, also achieving its highest score ever, with 71% votes, clearly reflecting the brand’s connection with its consumers.

Monde Selection

The quality of Sagres Branca and Bohemia beers is again recognized with the awarding of another four Gold Medals to White Sagres, Bohemia Original, Bohemia Puro Malte and Bohemia Trigo at the prestigious Monde Selection de La Qualité International Competition 2018. For the 9^th consecutive time Água de Luso received the Great Gold Medal, the competition’s highest award. Luso com Gás was also awarded a Great Gold Medal after receiving three consecutive Gold Medals.

Startup Lisboa - "From Start-to-Table"

Sagres joins Startup Lisboa giving voice to innovative food and beverage projects. The "From Start-to-Table" program will enhance and select projects in two major hospitality areas: innovative catering concepts and technologies that improve customer experiences and/or restaurant operations.

Sagres and NOVA SBE

Sociedade Central de Cervejas e Bebidas (SCC) and Sagres beer signed a partnership agreement with Nova School of Business and Economics (Nova SBE) for the new university campus in Carcavelos. In the scope of this agreement, the new access tunnel to Carcavelos beach will be named "Sagres Beach Way".

Água de Luso Trusted Brand

For the 10^th consecutive time Água de Luso was the winner at the 19^th edition of Readers’ Digest awards, as 2019’s Trusted Brand, with a score of 65%.

Monde Selection

Água Mineral Natural de Luso and Água de Luso com Gás awarded Great Gold Medals at this year’s Monde Selection contest, two great distinctions for our Company.

ISO 14001:2015 Certification

Sociedade da Água de Luso (SAL) is awarded the ISO 14001:2015 Certification, a standard that attests to the best environmental practices, awarded by the Portuguese Certification Association (APCER).

Trusted Brand

Sagres Beer and Água de Luso again selected as Trusted Brands. Sagres was elected with 62% of the votes for the 13^th consecutive time in the Beer category, while Água de Luso, with a score of 65%, won for the 10^th consecutive in the Table Water category.

Monde Selection

The quality of Sagres and Bohemia are once again distinguished with Gold Medals at one of the most rigorous competitions in the world, the prestigious Monde Selection de La Qualité International Competition 2019.

Luso Fruta and Liga Portuguesa Contra o Cancro

Luso Fruta joins EDP Lisboa - Mulher e a Vida Race, a solidarity sports event that aims to raise funds for the Portuguese Association Supporting Women with Breast Cancer (APAMCM). The brand will offer 100 breast prostheses to the Portuguese League Against Cancer 'Win and Live', more specifically to the Center’s Regional Nucleus.

New Filling Line at the Brewer

New filling equipment, with state-of-the-art technology, inaugurated in the presence of the Deputy and Economy Minister. This new equipment involved a major investment by Sociedade Central de Cervejas in the last 5 years. Over 140 million Euros were invested in modernization and growth projects, namely in expansion, innovation, sustainability and alternative energies, not only in the Vialonga Brewery, but also in Sociedade Água de Luso and Novadis distribution.

New Campaign, "De Norte a Sagres"

Celebrating Portugality, deeply imbedded in the brand's DNA, Sagres beer launches new multi-media campaign under the motto "From North to Sagres", where one experiences the ultimate expression of Portuguese friendliness, but above all, celebrating the contrasting lifestyles and meeting of generations between tradition and contemporary.

Acquisition of Mineraqua (Água Castello)

Sociedade Central de Cervejas e Bebidas acquires 100% of the capital of Mineraqua Portugal owner of Água Castello concession and brand, from a group of private investors led by Capital Criativo. This century-old brand of natural mineral carbonated water, whose aquifer is in Moura, is a historical and reference in the domestic market. 

Água de Luso Trusted Brand

For the 11^th consecutive time, Água de Luso obtained a 65% score and was voted as Trusted Brand in the Table Water category.

Monde Selection: Água de Luso

Água de Luso is again Gold Medal winner in the prestigious International Competition Monde Selection de La Qualité, bringing to Portugal another prestigious award.  For the 11^th consecutive year, the quality of Água de Luso is recognized internationally.

F1® returns to Portugal with Heineken®

Twenty-four years later, F1® returns to Portugal with Heineken® beer as the race’s global sponsor, celebrating the world’s biggest motorsport event.

Merger of SCC Group Companies

On January 4, SCC Group companies (Sociedade Central de Cervejas e Bebidas, Sociedade da Água de Luso (which includes Termas de Luso), Hoppy House Brewing and Mineraqua) merged into one company named SCC – Sociedade Central de Cervejas e Bebidas.

Annual RepScore™ Study - March

In the scope of the annual RepScore study™, published by consultant On Strategy, the Luso brand has just been recognized as one of the brands with the highest reputation for excellence in Portugal.

On a 100-point scale, Luso scored 82.3 as a reputation and emotional relationship brand in the food and beverage sector, an outstanding position ammong other renowned brands. 

Sagres and Água de Luso Trusted Brands

Sagres beer and Água de Luso reinforce their position as Trusted Brands in the 21^st edition of Readers's Digest Awards. Sagres beer and Água de Luso are distinguished for the 15^th and 12^th consecutive time, respectively.

Monde Selection

Sagres, Sagres Radler, Bohemia and Água de Luso are once again recognized and awarded Gold medals in one of the world's most rigorous competitions, the prestigious Monde Selection de La Qualité International Competition 2021.

New Sagres Campaign

Following the "Portugal needs you" campaign, Sagres beer welcomes the summer and the good weather with a new multi-media campaign focused on the best that Portugal has to offer.