Our Message
Message and Commitments
As part of the HEINEKEN Group, SCC Group is aware that alcohol abuse is a complex problem for the Company and a great challenge for our Business, with no simple solution and requiring a transversal approach involving solid partnerships with the authorities, NGOs and experts to promote responsible drinking and widespread dissemination of the problems related with alcohol abuse and inherent risks.
“On the path to moderate consumption and end of alcohol abuse” is one of the commitments of HEINEKEN Group’s sustainability program “Brew a Better World”, based on 3 strategic pillars to which SCC is fully committed:
There is Always a Choice
Meaning that consumers know that there is always a choice, transparency and zero tolerance for alcohol. To this end, the company will continue investing in its low alcohol and non-alcoholic beverages to help consumers make their choice depending on their preference and occasion. Until 2023, the company undertakes to offer two non-alcoholic beverages in most of its markets.
There is Always a Choice
Meaning that consumers know that there is always a choice, transparency and zero tolerance for alcohol. To this end, the company will continue investing in its low alcohol and non-alcoholic beverages to help consumers make their choice depending on their preference and occasion. Until 2023, the company undertakes to offer two non-alcoholic beverages in most of its markets.
There is Always a Choice
Meaning that consumers know that there is always a choice, transparency and zero tolerance for alcohol. To this end, the company will continue investing in its low alcohol and non-alcoholic beverages to help consumers make their choice depending on their preference and occasion. Until 2023, the company undertakes to offer two non-alcoholic beverages in most of its markets.
Message and Commitments
As part of the HEINEKEN Group, SCC Group is aware that alcohol abuse is a complex problem for the Company and a great challenge for our Business, with no simple solution and requiring a transversal approach involving solid partnerships with the authorities, NGOs and experts to promote responsible drinking and widespread dissemination of the problems related with alcohol abuse and inherent risks.
