Our Route
Our Route
Enjoying in Moderation
Given that moderate and responsible drinking is one of SCC’s major concerns, especially among young people, this is now displayed in all communication campaigns launched by the Company. SCC was the first national brewer to include the logo “Seja Responsável. Beba com Moderação” (Be Responsible. Drink in Moderation) in all its packaging.
Since 2010, Sociedade Central de Cervejas e Bebidas (SCC) displays the Responsible Drinking logo – ENJOY IN MODERATION in all its alcoholic Sagres beer labels and packages, enhancing the responsible drinking call among consumers.
Enjoying in Moderation
Given that moderate and responsible drinking is one of SCC’s major concerns, especially among young people, this is now displayed in all communication campaigns launched by the Company. SCC was the first national brewer to include the logo “Seja Responsável. Beba com Moderação” (Be Responsible. Drink in Moderation) in all its packaging.
Since 2010, Sociedade Central de Cervejas e Bebidas (SCC) displays the Responsible Drinking logo – ENJOY IN MODERATION in all its alcoholic Sagres beer labels and packages, enhancing the responsible drinking call among consumers.
Heineken® beer continues to play a proactive and creative role in the promotion of responsible and moderate drinking habits and in the prevention and warning to the risks of careless and abusive alcohol consumption.
Strongly committed to sustainability, HEINEKEN’s pledge is to spend 10% of its annual marketing budget on responsible drinking campaigns.
In a global partnership with Formula 1®, its last campaign “When You Drive, Never Drink” was an exceptional way of emphasizing the message that if you’re driving you don’t drink.
When You Drive, Never Drink
Enjoying in Moderation
Given that moderate and responsible drinking is one of SCC’s major concerns, especially among young people, this is now displayed in all communication campaigns launched by the Company. SCC was the first national brewer to include the logo “Seja Responsável. Beba com Moderação” (Be Responsible. Drink in Moderation) in all its packaging.
Since 2010, Sociedade Central de Cervejas e Bebidas (SCC) displays the Responsible Drinking logo – ENJOY IN MODERATION in all its alcoholic Sagres beer labels and packages, enhancing the responsible drinking call among consumers.
Enjoying in Moderation
Given that moderate and responsible drinking is one of SCC’s major concerns, especially among young people, this is now displayed in all communication campaigns launched by the Company. SCC was the first national brewer to include the logo “Seja Responsável. Beba com Moderação” (Be Responsible. Drink in Moderation) in all its packaging.
Since 2010, Sociedade Central de Cervejas e Bebidas (SCC) displays the Responsible Drinking logo – ENJOY IN MODERATION in all its alcoholic Sagres beer labels and packages, enhancing the responsible drinking call among consumers.
